What is Blu Ray All About
Blu ray was hailed as the next major innovation in upcoming movies and features. Discs with more storage space can be filled with data, which will allow the home theater experience to become more advanced than ever before. Consumers will have additional basic menu options for subtitles, viewing modes and playback options. They'll be able to bookmark scenes to reference later with bonus materials and they'll be able to add content to re-writable portions of the discs. They can play games and interact with other viewers too. Most importantly, they'll receive unparalleled sound and visuals.
Some consumers may feel irritated that they're expected to buy a new machine to play new movies. Yet, the shift has been gradual to calm dissent and there are many great features that Blu ray technology offers. For instance, creators are looking at releasing DVDs with a re-writable storage section so consumers can download updated bonus material (rather than buy anniversary editions and subsequent releases). Secondly, top movies will be seen in higher definition and 7.0 Surround Sound (compared to the old Dolby Digital 5.0). Many people are choosing to buy the PlayStation3, which plays Blu ray movies and also allows users to surf the web, listen to music, store data and play video games.
Blu ray disc players, particularly the PlayStation3, are beginning to take off, but not many people want to buy the PC drive to watch movies on their computers. "People are soon going to realize that they'll have these collections at home, and will want to be able to watch them on the go," argues Brian Zucker, a technology strategist at Dell. "And often, the best possible viewing screen is the one on their computer." Now that the cost of these discs is coming down, it seems people are willing to buy movies on Blu ray now. "It's cheaper than three years ago, when it would cost 0 or 0, but it might still be holding people back," Zucker admits.
In the coming months, a number of anticipated Blu ray disc releases will come out, including: A Charlie Brown Christmas, Willy Wonka and the Chocolate Factory, Snow White and the Seven Dwarves, Wolf/Brahm Stoker's Dracula/Mary Shelley's Frankenstein trilogy, Iron Man, Land of the Lost, Van Helsing, Godzilla, Forrest Gump, It's A Wonderful Life, the Rocky collection, The Lord of the Rings trilogy, Clerks, Chasing Amy, Logan's Run, Fight Club, Star Trek (2009) and Gone With the Wind. The ability to buy movies that are trilogies all in one affordable set (on one disc) is enticing. Also, since many of these releases were made years ago, there is no real push to crank them out quickly, thus compromising bonus material. You can find many innovative bonuses and featurettes on the new versions. Now that the prices are coming down to DVD-level, this motion picture format may sell like hot-cakes after all.
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